|
||||||||||||||
Marketing messages are not permanent, but instead evolve over time. The optimum medium used to carry that message must be capable of facilitating these changes in a fast and economical manner. This need is the premise behind Sign-A-Rama's use of framing systems in fleet graphics, and why adhesive fleet graphics have passed maturity in the product life cycle and are on the decline. Traditional adhesive fleet graphics are not easily changed and are expensive to replace. However, when a framing system is used, only the frame itself is permanent while the vinyl signage it secures is easily and economically changed.
To change the ad on a fully adhesive covered 53' trailer would take up to 48 hours and cost several thousands of dollars. Since the level of expense is cost prohibitive, fleet graphic buyers are "married" to their adhesive message for the life of the truck. With framing, the change-out cost and time involved is dramatically reduced, making ad changes economically feasible. Print quality, installed substrate appearance, and signage fit are all factors in measuring presentation quality. Normal viewing distance is commonly used in making these assessments. Trucks and trailers are typically seen at distances greater than 100 feet. At this distance only signage fit is discernable, and only then if the fit is very poor. Sign-A-Rama strives to provide the professional installation that is required for an impressive vehicle wrap.
|
||||||||||||||
| Home | Sign Gallery | Contact Us | SAR Login | CORPORATE Login | ||||||||||||||
Services: |
